【摘要】 天目青顶是浙江省临安市茶叶区域公用品牌,也是极具临安特色的历史名茶。天目青顶品牌具有历史文化、区域地位、生产环境与茶叶品质等发展优势,但存在品牌定位不清、主体不强、支撑体系不完善等制约因素,需从制定品牌策划、夯实品质基础、壮大建设主体和强化政策支持等四方面进行品牌建设。更多还原

【Abstract】 Tianmu Qingding is the regional tea brand in Lin’an city and famous tea with a long history. Tianmu Qingding brand has advantages in historical culture, regional status, production environment, and quality. But factors such as unclear brand positioning, weak leading enterprise, and imperfect supporting system restricted its development. So Tianmu Qingding brand needs to be built up by developing proper branding strategy, improving quality, enhancing leading enterprise, and strengthening policy support.更多还原