【摘要】 魅力度是城市中心商业街吸引力的决定因素,而魅力度感知线索则是消费者评价魅力度的依据和途径。通过对互联网上的商业街评论进行内容分析,得出了98个魅力度感知线索及其重要程度,并识别了可以增加或减少商业街魅力度的线索,以期在商业街的有效测评方面取得突破。更多还原

【Abstract】 Attractiveness is a decisive factor for the streets for shopping. And perceptual cues for attractiveness are the proof and method of evaluating the attractiveness. This essay applies content analysis on the consumer’s reviews on the streets for shopping,and extracts 98 cues. In addition,the importance for each cue has been acquired and the cues of enhancing and reducing the attractiveness have been identified. This essay is expected to make a breakthrough in effective evaluation on the streets for shopping.更多还原