【摘要】 微信具有信息资源丰富且分门别类、独特的的信息推送方式和功能多样性等特点,得到了大学生的青睐,为高校思想政治教育提供了新途径。然而,高校在应用微信开展思想政治教育中存在着观念滞后、人才短缺、管理不善等问题,对此,需要从更新观念、切入载体、提高素质以及完善管理和运行机制等方面加以改善,充分发挥微信的积极作用,提高大学生思想政治教育的有效性。更多还原

【Abstract】 Wechat has the characteristics of rich information resources,unique information pushing method and functional diversity,gaining the favour of college students,and provides a new way for the ideological and political education. However,the application of wechat to carry out ideological and political education has the idea lag,shortage of talents,poor management and other issues,therefore,it needs to update the concept,starting from the carrier,improve quality and improve the management and operation mechanism so as to improve,give full play to the positive role of micro message,to improve the effectiveness of ideological and political education of college students.更多还原