【摘要】 目的研究基于重庆城市形象传播的纪念品设计策略。方法引入传播学的概念和方法,分析重庆城市形象的传播目的,对现有的可传播城市文化进行归类,再结合图形学和设计学的基本概念,对旅游纪念品设计策略进行研究。结论基于形象传播的重庆地区旅游纪念品设计应该围绕重庆的地域特色形成良好互补的3种不同文化理念形象,即主题文化形象、特色文化形象、传统文化形象,进而形成文化的前后更迭,保存文化的生态多样性。在此基础上还应根据不同的传播目的选取不同的题材、造型、材料等。更多还原

【Abstract】 It makes a research on the strategies of souvenir design based on Chongqing city images transmission. It leads into the concepts and methods of communication,analyzes the transmission objective of Chongqing city image,and classifies the current transmissible city culture. Combined with the basic concept of graphics and design,it makes research on the strategies of souvenir design. Chongqing souvenir design based on image transmission should have three different cultural images,theme culture image,folk culture image and traditional culture image,form the substitution of culture,and reserve the cultural ecological diversity. Besides that,the design should have variations according to its different theme,modeling and materials.更多还原