节点文献
从商业网络视角审视企业战略:基于培训行业的案例研究
Reviewing Corporate’s Strategies from Business Networking Perspective: A Case Study in Training & Education Institutes
【摘要】 在现今复杂的商业环境下,企业存在于庞大的网络中,企业间的关系也由传统的竞争主导逐渐演化为互相依赖、共同进步为主导。本文在已有文献基础上总结出网络实质内容的演化过程,并以此为基础,通过五个案例的交叉分析刻画出商业网络的战略分析框架。研究对进一步深化网络战略理论、完善网络图建模体系、优化企业网络战略表现有一定的理论意义。
【Abstract】 In today’ s complex business environment,enterprises exist in a large business network. Relationships between enterprises are gradually transforming from traditional competitive dominant into inter-dependence and co-evolution dominant. The purpose of this paper is to develop a network strategy analysis framework,by summarizing the evolving process of network substance,and based on this,it establishes business network strategic analytical framework by carrying out a five in-depth cross case studies. This research has theoretical significance for extending current strategic theory,perfecting network graph modeling system,and optimizing the enterprise network strategy.
【Key words】 business network; networking strategy; strategy analysis framework;
- 【文献出处】 商业研究 ,Commercial Research , 编辑部邮箱 ,2015年02期
- 【分类号】F272
- 【被引频次】3
- 【下载频次】208