【摘要】 基于用户体验角度,从网站外观、网站架构和网站内容三方面,设计了包括45个观测变量的高校专业网站吸引力的初始评价体系。通过问卷调查数据的验证和因子分析,删除变量系数不合格的6个观测变量,获得了网站设计、学术活动、学科资源、人才培养、师资队伍、网站服务、职业发展、信息更新8个一级指标、39个二级指标的高校专业网站评价体系,测算了各二级指标的影响权重。据此对高校专业网站建设提出了建议。更多还原

【Abstract】 Based on the user experience,a rating system for the university professional website is presented.Considering the website appearance,structure and content,45 observation variables about the attractiveness of university professional website are included in this rating system. By the way of questionnaire and factor analysis,8 primary indexes that include website design,academic activities,academic resources,talent training,web service,career development,information updating and 39 secondary indexes are chosen for the rating system,and the way of measuring the weight of the secondary indexes is given. According to the above research,some suggestions are put forward for the university professional website construction.更多还原