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有的放矢:从策划行为谋求品牌认可——《中国实用儿科杂志》“婴儿胆汁淤积性肝病”专题策划的实践
Brand recognition from targeted planning behavior— " baby cholestatic liver disease" special planning practice of Chinese Journal of Practical Pediatrics
【摘要】 期刊品牌需要精心耕耘和不断创新。在"婴儿胆汁淤积性肝病"专题策划实践中,作者对选题、栏目、沟通及推广进行有的放矢的变通,成功彰显了品牌特色,提升了品牌影响力。
【Abstract】 Journal brands need careful cultivation and innovation.In the " infantile cholestatic hepatopathy " special planning practice,authors targeted the arrow at the targets,such as topics,columns,communication and promotion steps,successfully demonstrated the brand characteristics,and enhanced the brand influence.
- 【文献出处】 编辑学报 ,Acta Editologica , 编辑部邮箱 ,2015年01期
- 【分类号】G237.5;R725.7
- 【被引频次】4
- 【下载频次】143