节点文献
商务智能技术在CRM上应用的研究
Research of Business Intelligence Technology Applications on CRM
【摘要】 客户资源是企业获得生存和发展的一个重要因素。基于商务智能技术,首先讨论了商务智能技术在CRM上的应用分析;其次讨论了商务智能技术在CRM上应用流程的分析;最后从应用、行政、技术三个方面切入保证商务智能成功实施,从而提高企业对客户资源的管理。
【Abstract】 Customer resource is an important factor for the survival and development of enterprises. Based on business intelligence technology,this paper first discusses the application of business intelligence technology on CRM analysis; Secondly discusses the application process analysis of business intelligence technology on CRM;Finally, ensures the successful carrying out of business intelligence from the aspects of application,administration,and technology,thus improves the enterprise management of customer resources.
【关键词】 商务智能;
CRM;
数据仓库;
OLAP;
数据挖掘;
【Key words】 Business intelligence; CRM; Data warehouse; OLAP; Data mining;
【Key words】 Business intelligence; CRM; Data warehouse; OLAP; Data mining;
- 【文献出处】 北京联合大学学报(自然科学版) ,Journal of Beijing Union University(Natural Sciences) , 编辑部邮箱 ,2015年02期
- 【分类号】F270.7;F274
- 【被引频次】4
- 【下载频次】309