【摘要】 依据产地国形象的构成因素及服装消费行为模型设计调研问卷,面向大学生进行了调查,对六个国家进行对比分析,通过SPSS软件对服装产地国形象与消费者的每一个购买决策过程数据进行相关分析。对提出的假设进行检验,得出产地国形象对大学生消费群体购买决策过程影响的相关性分析。更多还原

【Abstract】 This article formulates the relation between the image interpretation towards the country of origins and the decision-making process about apparel consumption of university students.Questionnaire has been designed on the basis of Consumption Behavior Model Theory and the components within the image interpretation towards the country of origins.Likewise,investigation has also been conducted among university students by comparing the variable data between the image interpretation towards the country of origin and the decision-making process in six countries via SPSS.Hypothesis has been tested and followed by a conclusion regarding how the decision-making process of university students would be affected by their interpretation towards the image of the country of origins.更多还原