【摘要】 针对市场经济发展中过于注重职业化和商业化的竞技运作模式导致一部分体育人的价值观出现异化,并逐渐影响到竞技行为的公平和公正这一问题,从思想意识、道德文化、功利得失的角度进行分析,提出兼顾竞技体育的竞技性和教育性双重特性,以"文质彬彬"为标准,以中国传统体育道德伦理为要义,平衡竞技水平和体育精神的冲突,营造健康进取、积极向上的竞技运动生态。更多还原

【Abstract】 With the development of market economy,the full-scale professional and excessive commercial competitive sports operation mode led to the debasement of the values of some sportsmen and affected the fairness and impartiality of competitive sports.It analysed the problem for the point of view of ideological consciousness,moral culture,utility gain and loss in this paper.It was held that with the standard of pursuing competitive level and morality at the same time,the personalities of sportsmen must be cultured and the relationship between competitive level and sportsmanship should be harmonized so as to create healthy and positive competitive sports ecology.更多还原