【摘要】 运用文献资料法、逻辑分析法等研究方法,对文化软实力、体育文化软实力进行了阐述,并分析了高校体育文化软实力的内容与精髓,讨论了体育文化软实力建设对高校核心竞争力的影响作用,提出高校建设体育文化软实力的必要性与可行方针。在高校体育软实力的建设中,要坚持社会主义核心价值体系,积极贯彻"十二五规划"中对体育及体育文化事业的要求,发展具有自身特色的体育文化软实力路径,不断推进高校及高校体育事业持续、快速、可持续发展。更多还原

【Abstract】 By using the methods of documents and logical analysis, this paper expounds soft power of Chineseculture and sports culture, analyses the content and essence of college sports culture soft power, discusses the in-fluence of college core competitiveness that sports culture soft power has exerted, and put forward to the necessi-ty and feasibility of college physical culture soft power approach on construction. In college sports soft powerbuilding, we should adhere to the socialist core value system, and actively implement the "Twelfth Five-YearPlan" of sports and sports culture requirements, develop the sports culture with its own distinctive path of softpower, and constantly promote college and university sports sustained, rapid and sustainable development.更多还原