【摘要】 旅游市场竞争态模型是反映区域旅游发展态势和旅游竞争格局的重要工具。在相关文献回顾的基础上,选择市场竞争态模型和亲景度模型相结合的方法研究旅游市场竞争态。研究发现,十五和十一五时期湖南省入境旅游客源地市场和目的地市场经历了以增长率略有加快、集中度显著下降、市场结构明显调整为特征的演变过程,并从旅游目的地间的空间作用、客源地与目的地空间相互作用、旅游危机等三个方面揭示演变过程特征的成因机制,根据演化过程特征和成因机制,从旅游市场营销、旅游文化内涵、旅游交通建设、旅游服务管理、旅游合作、旅游危机管理、旅游发展方式等7方面提出湖南入境旅游竞争力的政策建议。更多还原

【Abstract】 Competitive state mode of tourism market is an important tool for reflecting tourism development state and tourism competitive pattern. Based on the review of related literature, the research selects the method of combining market competitive state model and tourist preference model to study tourism market competitive state. The research fi nds out that both tourist generating market and tourist destination market undergone an evolutionary process which was characterized by slight growth rate, signifi cant concentration decline, deep market structure adjustment, during the 10th and 11th fi ve-year-plan period, then illustrates competitive state formation mechanism from three respects of the interaction between tourist origin and tourist destination, the interaction between tourist destinations, tourism crisis. On the basis of evolutional characteristics and formation mechanism, the thesis puts forward policy suggestion which includes tourist marketing, culture connotation, transport construction, service and management, tourism cooperation, tourism crisis management, tourism development pattern transition to upgrade inbound tourism competitiveness of Hunan province.更多还原