【摘要】 本文介绍了流行于欧洲的以Jan Blommaert为代表的全球化社会语言学及其核心概念——超多元性、移动性和标准性,并用这些核心概念对学院路街道双语路牌中存在的不规范现象进行了解释。指出:双语路牌的问题不是简单的英语翻译问题,而是语言符号背后的超多元性的社会文化问题,是具有不同层次和不同特征的标准性问题。更多还原

【Abstract】 This article introduces the theory of sociolinguistics of globalization and its basic concepts such as superdiversity,mobility and normativity,etc. In applying these concepts,the article takes the bilingual road signs of Xueyuan Road( in Beijing) for example,and tries to explain the socio-cultural meanings reflected in these road signs. It points out that the problem with the bilingual road signs is not simply a "translation problem",but a "superdiverse"socio-cultural and "normative"problem.更多还原