【摘要】 红色旅游纪念品作为旅游文化衍生的载体之一,在承担着一般旅游纪念意蕴的同时,因其母体"红色旅游"本身所蕴含的文化意识形态性而被赋予了更多的文化和政治内涵。文章通过对"红色旅游纪念品"这一概念的本质和类型分析,结合我国当前"红色旅游纪念品"设计开发的现状,提出了基于我国特殊民间文化和世俗信仰背景下,"纪念品"设计开发者与购买者的行为"合谋",而要真正能够实现"红色旅游旅游纪念品"的载体价值与特殊的政治性格,则需要走一条遵循设计表达原则和赋予原创美感的设计开发之路。更多还原

【Abstract】 Red Tourism is not only authorized more cultural and political connotations by its cultural ideology but also carries the implication of travel souvenir as a carrier which derived by cultural tourism. So souvenir-designers must act conspiracy with consumers based on the background of special folk culture and secular beliefs in our country through analysis of the nature and type which combine with present condition of the design development in China, then the souvenir will get a value and special political character if we take follow the road full of design principles and original expression of beauty.更多还原