【摘要】 广告设计是一门求新、求异、求变的艺术,陈旧的广告形式重复利用会导致审美疲劳,因此广告设计需要不断结合新理论、新技术,发展其表现形式,用更加新颖的形式去激发受众的欣赏欲,达到更好的传播效果。文章以"情""境"作为基础,探讨互动广告中的情境,挖掘两者之间的内在联系,希望在更深层面上把握互动广告的精髓。更多还原

【Abstract】 Advertising Design is a novelty, difference and begged-change of art, the reuse of obsolete forms of advertising can lead to fatigue, so advertising design needs to keep with the new theories and the new technologies to develop its manifestations, and use more innovative forms to inspire the audience to enjoy in order to achieve better dissemination of results. With "emotion" and "environment" as the basis, the articale explores the situation in interactive advertising, excavates the inner link between the two, and hopes to grasp the essence of interactive advertising at a deeper level.更多还原