【摘要】 "卫生"一词从古老中国的养生之道发展为一种现代生活方式,经历了复杂的语义变迁。民国时期以医界人士为代表的社会精英和国民政府以建设卫生行政体系和发动"新生活运动"的方式做出过"卫生救国"的尝试,这种自上而下的社会改良运动因缺乏群众基础而失败,但客观上却促进了中国社会的近代化进程。以《大公报·医学周刊》为研究样本,考察其传播内容、传播特点、传播策略及传播功能发现,"卫生"观念在近代中国的传播与推广客观上促进了医学事业的发展与国民生活习惯的改良,重写了身体层面的社会结构与权力布控,从另一角度为中国社会的近代化提供了注脚。更多还原

【Abstract】 The modern concept of hygiene evolved from the concept of nurturing life in ancient China.Social elites who received Western medical training and Chiang Kai-shek,the leader of Kuomintang,both tried to use the concept as a strategy to save Republic China,by establishing the medical care system and launching the New Life Movement,but failed due to a lack of mass basis.This research is a case study on Medical Weekly,Ta Kung Pao’s medical supplement with the longest publishing history of 406 volumes.It examines how the concept was diffused to the mass public.By analyzing the content,characteristics,strategies and functions of Medical Weekly with the perspective of health communication,we find that the diffusion of modern hygienic concept in Republic China helped the improvement of medical care and of people’s living condition,hence promoted China’s modernization.更多还原