【摘要】 在知识共享过程中,个人意愿直接决定共享行为是否发生。为此,结合社会资本理论和计划行为理论构建研究模型,以服务业为研究对象,通过问卷调查方式,探讨了员工知识共享态度和意愿的影响因素。结果显示:信任、形象、失去知识权威对知识共享态度有显著影响;知识共享态度、主观规范和感知行为控制对知识共享意愿有显著影响;而乐于助人对知识共享态度没有显著影响。更多还原

【Abstract】 In the process of knowledge sharing,individual intention directly determines whether the sharing behavior takes place. For this reason,this paper constructed a research model by combining the social capital theory with the planned behavior theory. The affecting factors of the attitude and intention of knowledge sharing of employees were discussed with the service industry as the object of study and using the questionnaire survey mode. The results indicate that trust,image,loss of knowledge power have significant impacts on the attitude toward knowledge sharing. Besides,the attitude toward knowledge sharing,the subjective norm and the perceived behavior control have significant impacts on the intention of knowledge sharing. However,being ready to help others has no significant impacts on the attitude toward knowledge sharing.更多还原