【摘要】 2013年被誉为"大数据元年",大数据已深刻地影响着人类社会的各个领域,带来了信息领域在新时代的革命。大数据促进了体育传播中传统媒体与新媒体的融合,对媒介市场拥有预测性,对媒介传播拥有驾驭能力。大数据加速了奥运媒介传播的全媒体时代,是奥运门户网站海量信息的基石,给体育电视媒体提供了最大的发展机遇,是体育信息传播中的媒介补偿。更多还原

【Abstract】 The year 2013 was considered as the "Big Data Year".The big data has greatly impacted every field of the human beings,bringing great revolution in the new era of information area.Big Data has promoted the integration of the traditional media and the new media in the sports communication.It predicts the future media market,controls the media communication,quickens the omni-media era of Olympic media communication,providing massive information at the Olympic websites,offering great opportunities for sports TV,and supplementing greatly for the sports information communication.更多还原