【摘要】 以健康教育工作中的网络健康传播为切入点,通过健康教育网站与区域卫生信息平台的数据交互实现靶向传播。在预约挂号人群中传播就诊相关知识,以便开展候诊教育。利用知识库和匹配机制向患者提供疾病专题知识,并通过短信或电子邮件提示、网上咨询模块或手机客户端促进医患之间的交流。向无挂号记录的人群主动推送健康素养知识。通过网络使用记录、网络调查进行过程评价。以此建立基于区域卫生信息平台的网络健康传播应用机制。更多还原

【Abstract】 The research designs an application for targeted communication through data interaction between health education website and regional health information network,as a breakthrough point of health communication on the internet in health education work. Using this application,education before diagnosis can be adopt by delivering knowledge about seeking treatment among appointment registered people. Using the knowledge base and matching mechanism,knowledge of specifi c disease is provided,doctor-patient communication is promoted by online consulting module and reminders that accompanied by SMS and E-mail. Knowledge of health literacy can be pushed towards people who have no appointment registered record through this application. Process evaluation of the application is based on the usage record of the website and internet survey. Through the ways above,the mechanism of the application for Health Communication on the Internet Basing on Regional Health Information Network is setting up.更多还原