【摘要】 研究了供应链实施饥饿营销策略时两周期价格和质量决策问题。在第一期供货比率影响第二期需求的情形下构建了供应链两周期饥饿营销的最优价格和质量决策模型,分析了供货比率对决策变量的影响。研究结果表明:当供货比率较高时,有利于延长产品生命周期,保持质量和价格的稳定性,延缓价格战的出现,而当供货比率较低时,正好相反;短期内饥饿营销策略并不能给供应链带来更高的利润,但从长期来看,供应链总利润更高。更多还原

【Abstract】 In this paper,we studied the duo-cycle price and quality decision-making problems for supply chain implementing hungry marketing,then built the corresponding decision-making model for the optimal price and quality of the supply chain,analyzed the influence of the supply rate on the decision-making variables,and at the end,discussed the implications of the result reached.更多还原