Based on circumstance about the scale and ticket sales of Olympic Winter Games,this article explores the tendency about the sales of tickets during Olympic Winter Games.It systematically and profoundly analyses as three aspects closely related to ticket sales,how IOC、OCOG and audiences respectively obtain income and are faced with risk.It also thoroughly elaborates their principles and measures of risk management in process of ticket sales which aims to make sure that tickets sold smoothly bring large numbe...
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