【摘要】 为了掌握大学生体育消费需求发展变化,引导大学生合理地进行体育消费,培养大学生健康的生活方式,采用文献资料法、问卷调查法、实地调查法和数理统计法对江西省部分高校的大学生体育消费情况进行研究。研究结论:1)我国大学生对体育物质产品消费需求明显升级,追求产品的品牌和质量;2)在体育劳务产品消费上是以参加体育俱乐部活动、项目培训、运动按摩为主,体育旅游消费也有所发展;3)在体育信息产品消费上是以观赏体育竞赛、体育网络信息消费为主;4)大学生的消费水平与经济条件、体育爱好、空闲时间等因素相关。在此基础上,提出了引导大学生健康体育消费的发展策略。更多还原

【Abstract】 In order to grasp development changes of university student sports consumption demand,to guide students to reasonable sports consumption,to cultivate healthy lifestyle,adopting methods of literature consultation,questionnaire investigation,filed investigation and mathematical statistics,this research studies situation of university student sports consumption in some universities in Jiangxi province. Research results: 1) Sports facility consumption demand of university student in China increases obviously,with pursuit of brand and quality of products. 2) Sports service product consumption mainly includes sports club activities,project training and sports massage. Sports tourism consumption also increases. 3) Sports information product consumption normally contains watching sports competition and sports network information consumption. 4) University student consumption level is related to economic condition,sports hobbies and leisure time. On this basis,health development policy guiding university student sports consumption is proposed.更多还原