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物联网环境下的读者关系管理
Reader Relationship Management(CRM) under the Environment of Internet of Things
【摘要】 文章比较物联网与读者关系管理(图书馆CRM)的内涵与体系结构,指出物联网能够跨越多个渠道收集最详细的读者信息,弥补图书馆CRM的不足,成为实现图书馆CRM的助推器。提出如何构建物联网环境下读者关系管理的创新体系。
【Abstract】 The article first talks about the obstacle when applying Internet of Things and reader relationship management to library. By comparing the connotations and system structures of Internet of Things and reader relationship management( library CRM), it demonstrates that the Internet of Things can gather the most detailed reader information from various sources to remedy the deficiency of existing library CRM, thus becoming a library CRM booster. Finally, the article puts forward how to build innovation system of reader relationship management under the environment of Internet of Things.
【关键词】 读者关系管理;
CRM;
物联网;
二维码;
【Key words】 reader relationship management; CRM; the Internet of Things; QR code;
【Key words】 reader relationship management; CRM; the Internet of Things; QR code;
【基金】 广东省图书馆学会科研课题“基于手机二维码的高校图书馆移动参考咨询服务研究与实践”(项目编号:GDTK1235)研究成果之一
- 【文献出处】 图书馆论坛 ,Library Tribune , 编辑部邮箱 ,2014年03期
- 【分类号】G251
- 【被引频次】1
- 【下载频次】264