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环首都贫困县农产品品牌实施策略研究

Research of Agricultural Products Brand Implementation Strategy in Poverty-stricken Counties Around the Capital

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【作者】 邢新宇胡建梁山田丰李建芳

【Author】 XING Xin-yu;HU Jian;LIANG Shan;TIAN Feng;LI Jian-fang;Agriclutural University of Hebei;Agricultural Bureau of Baoding;

【机构】 河北农业大学保定市农业局

【摘要】 环首都贫困县处于近京区,地理位置优越,多年来担当首都生态屏障,土地污染较轻。因此,其依靠资源优势,通过优化生产方式、品牌营销等手段,秉承"感恩、诚信、原汁原味"等理念,生产差异化农产品,打造贫困县初级农产品品牌,赢得首都及环首都富裕县城中等收入以上消费群体的信赖,走脱贫致富兼济天下之路。

【Abstract】 Because of the superior geographical location, the poverty-stricken counties around the capital have been the capital ’s ecological barrier for many years and the land pollution of these areas is lighter. Therefore, we can rely on the resource advantages to product differentiation of agricultural products by optimizing the mode of product, brand marketing and adhering to the "Thanksgiving, Integrity, Authentic " concept,then make primary agricultural products brand in the counties around the capital, and finally become rich by selling the products to the consumers whose income is higher than middle-income.

【基金】 河北省统计局项目(2013HY20);河北省社会科学发展研究青年课题(201304078);河北省社会科学发展研究课题(201303197);河北农大社科基金(SK20121502)阶段性成果
  • 【文献出处】 天津农业科学 ,Tianjin Agricultural Sciences , 编辑部邮箱 ,2014年05期
  • 【分类号】F323.5
  • 【被引频次】6
  • 【下载频次】83
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