【摘要】 本文通过对山东省济南、泰安、莱芜、临沂、淄博五个城市的问卷调查,分析了鲁中五城市居民在体育休闲市场消费中体现的特征,场地、项目、消费内容、参与动机、消费水平与结构方面呈现出多样化、个性化.更多还原

【Abstract】 Through the questionnaire investigation of five cities including Jinan,Tai’an,Laiwu,Linyi and Zibo,this paper analyses the features of sport leisure consumption of urban resident. The site,project,content of consumption,participation motivation,consumption level and structure present the diversification and personalization.更多还原