【摘要】 地板产品是以木材、竹等森林资源为主要原材料,但是森林资源日渐短缺,成为遏制地板产业发展的关键要素;此外,新兴电子商务模式对地板传统营销模式产生了巨大冲击,这两种背景都对浙江地板产业提出了颠覆性创新的升级需求。本文首先介绍了国内、国外林木资源供需的严峻状况与一些专家的相关研究成果,接着分析影响地板产业发展的因素,进而提出相应的对策与措施。更多还原

【Abstract】 Flooring is wood,bamboo products and other forest resources as the main raw material,but the forest resource shortages become the key factor to curb the flooring industry development.In addition,the emerging E-commerce mode has had a huge impact on the traditional flooring marketing model,both two kinds backgrounds have raised the disruptive innovation needs to upgrade Zhejiang flooring industry.This article first introduces the relevant research results,the severe situation of domestic and foreign forest resources supply and demand and some experts’ study,and then analyses the influencing factors of the flooring industry,at last puts forward the corresponding countermeasure and the measure.更多还原