【摘要】 以物态形式存在的越窑青瓷,凝结着汉宋间越地丰富的传统地域文化。青釉之色、拟物之形包含越地农业劳动者天人合一的哲学思想;精致装饰、实用造型反映越窑窑匠重研发的创新精神;品牌意识、文化渗透衬托越窑窑场主营销宣传的谋略精髓。现代仿青瓷制作,形式上是古代越瓷装烧方式的再生,实际上是古越人地域文化的传承和发展。更多还原

【Abstract】 Yue- kiln blue china,existing in physical form,contains much traditional regional culture in the Han and Song dynasties. Color of blue glaze and shape of simulation of nature contain agricultural labors’ philosophic thinking of integration of nature and human in the kingdom of Yue; Refined decoration and practical design reflect the importance that the potters of Yue kiln pay to creative spirits; Brand awareness and culture penetration indicate the marketing strategy of the owners of Yue kiln. Modern produce of modeled blue china renews the ancient method of Yue- kiln blue china produce in form and inherits and develops the regional culture of ancient Yue people in reality.更多还原