【摘要】 利用福建省福州市的224个样本数据,基于计划行为理论(theory of planned behavior,TPB),运用Logit模型对新生代白领的城市阳台农业种植意愿及影响因素进行了分析。研究表明:阳台面积、感知易用性、感知风险、阳台种植经历等因素的影响比较显著,而性别、受教育程度、婚姻状况、月休息时间、家庭月总收入、房源拥有情况、购买果蔬关注点、感知有用性、感知便利性、技术知识、信息获取渠道影响不显著。更多还原

【Abstract】 From 224 sample data in Fuzhou of Fujian Province, based on theory of planned behavior, the paper adopts Logit model and analyses the factors affecting urban balcony agriculture willingness of white-collar workers of new generation. Research shows that balcony area, perceived ease of use, perceived risk and balcony planting experience are significant factors, and that gender, education, marital status, month break, family monthly income, housing ownership, vegetables concerns, perceived usefulness, perceived convenience, technical knowledge and information access are not significantly factors.更多还原