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着力打造江海同舟 勇争一流航运物流企业文化品牌——华航集团企业文化建设的探索与实践

Strive to Create “Gallop on the Vast,Striving for the First” Shipping Logistics Enterprise CulTure Brand——Exploration and Practice of Center-China shipping Group Co.,Ltd Enterprise Culture Construction

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【作者】 易荣英谢琪

【Author】 YI Rong-ying;XIE Qi;Wuhan Institute of Shipbuilding Technology;Center-China Shipping Group Co.,Ltd;

【机构】 武汉船舶职业技术学院华中航运集团有限公司

【摘要】 企业文化是企业的灵魂。华航集团在从计划经济向市场经济转变的过程中,一度陷入亏损严重的困境。近十年来,华航集团十分重视企业文化建设,通过积极探索与实践,着力培育和打造"江海同舟、勇争一流"的航运物流企业先进文化品牌,促进了企业改革发展和经济效益提高。如今,一个开拓奋进、创新发展、富有航运物流企业先进文化的华航集团像一艘巨轮正乘风破浪,扬帆远航!

【Abstract】 Enterprise culture is the soul of enterprise. Center- China shipping Group CO.,LED in the process of transforming from the planned economy to the market economy,once fell into a serious dilemma. In the past ten years,Center-China shipping Group CO.,LED attaches great importance to the building of enterprise culture,through the positive exploration and practice,to cultivate and create advanced culture brand of shipping logistics enterprises" Gallop on the vast,Striving for the first",promote the development of enterprise reform and improve economic benefit. Now,a Centarl- China shipping Group CO.,LED forge ahead in a pioneering spirit,innovation and development of advanced culture,rich shipping logistics enterprises as a large ship was ride the wind and waves,sailing voyage!

  • 【文献出处】 物流工程与管理 ,Logistics Engineering and Management , 编辑部邮箱 ,2014年07期
  • 【分类号】F552.6;F259.2
  • 【被引频次】1
  • 【下载频次】68
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