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基于破坏性创新理论的平板电脑兴起原因探析

Research on the Reason for the Rising of Tablet PC Based on the Disruptive Innovation Theory

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【作者】 汪洋胡皓亮

【Author】 WANG Yang;HU Hao-liang;Business School,University of International Business and Economics;HSBC Business School,Peking University;

【机构】 对外经济贸易大学国际商学院北京大学汇丰商学院

【摘要】 对于平板电脑行业及其他高科技行业而言,行业变革的来源是破坏性创新而不是维持性创新,破坏性创新的出现会带来整个行业甚至是相关行业的巨大变革。破坏性创新对所有电脑企业既是机遇又是挑战,企业若能把握住机遇,便能够依靠破坏性创新在短时间内形成强大的竞争力和获得较大市场份额。创新企业在进行破坏性创新时,应先识别出低端市场或新市场的顾客需求,进而针对这些需求设计新的产品,同时消除过剩性能,再以合适的方式向市场推广。从破坏性创新企业的实践看,多数破坏性创新是一种混合的破坏性创新,既包括低端市场破坏,也包括新市场破坏。

【Abstract】 For the tablet PC and other high technology industries,sources of industrial revolution are disruptive innovations rather than sustaining innovations. Disruptive innovations would bring about revolutions in the whole industry,even in the relative industries. Disruptive innovations would be both opportunities and challenges for all high technology companies. Companies which could seize the opportunities would foster strong competitiveness and gain significant market shares in a short time,relying on their disruptive innovations. Companies should firstly recognize their low-end or new-market customers’ demands,then design new products to satisfy these demands and remove performance redundancy,and finally introduce these products in proper ways. From the practice of disruptive innovations,most disruptive innovations are the mixed disruptive innovations,containing the low-end or new-market disruptions.

【基金】 教育部人文社会科学研究青年项目(10YJC790246);国家自然科学基金项目(71172106);教育部新世纪优秀人才支持计划项目(NCET-12-0830)
  • 【文献出处】 广东财经大学学报 ,Journal of Guangdong University of Finance & Economics , 编辑部邮箱 ,2014年05期
  • 【分类号】F426.63
  • 【被引频次】4
  • 【下载频次】303
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