节点文献
网络舆论研究及高校应对策略
A Study of the Network Public Opinion and Universities’ Coping Strategies
【摘要】 随着科技的快速发展,以信息技术为核心的新兴媒体技术日趋成熟。以网络信息技术为基础的网络舆论也悄然兴起。由网络舆论的本质入手,深入分析其形成原因和传播机制,进而有针对性的提出高校应该如何正确引导网络舆情,预防网络舆论危机事件的发生,以及发生后的应对策略和后续处理办法。这对维护高校稳定具有积极的意义。
【Abstract】 With the rapid development of technology, Information Technology(IT), as the core of the new media, has gradually being mature. There is the same condition for public opinion on network. Through exploring the essence of network group incidents, it deeply analyzed the formation principle and the transmission mechanism, and then pointed out how the universities could guide the internet public opinion to prevent internet critical incidents, and then fi gured out the effi cient strategies for facing those incidents. There are signifi cantly positive impacts on maintaining university stability.
【Key words】 Network public opinion; Communication mechanism; University; Critical incident; Strategy;
- 【文献出处】 齐鲁师范学院学报 ,Journal of Qilu Normal University , 编辑部邮箱 ,2014年02期
- 【分类号】G206
- 【下载频次】56