节点文献
服装流行趋势发布会的市场营销功用与组织探讨
Study on the Marketing Function and Organization of Fashion Trend Conferences
【摘要】 通过对不同类型服装流行趋势发布会及其特点的分析比较,探讨了服装流行趋势发布会的内涵、类型和形式,并重点阐述了服装流行趋势发布会的市场营销功用与组织,以及未来服装流行趋势发布会的发展趋势。
【Abstract】 The different kinds of fashion trend conferences and its characteristics were analyzed and compared.The connotation, classification and form of the fashion trend conference were studied.The marketing function,organization and development trends of fashion trend conferences were detailed.
【关键词】 服装;
流行趋势;
发布会;
功用;
市场营销;
【Key words】 fashion; fashion trends; conferences; function; marketin g;
【Key words】 fashion; fashion trends; conferences; function; marketin g;
- 【文献出处】 纺织科技进展 ,Progress in Textile Science & Technology , 编辑部邮箱 ,2014年02期
- 【分类号】F426.86
- 【被引频次】8
- 【下载频次】174