【摘要】 基于国家战略视角下的连云港市城市建设,需要树立其独特的城市品牌:"神奇浪漫之都,山海相拥之城,东桥头堡之港"。本文在此基础上对连云港市城市品牌整合传播的资源、受众、渠道要素进行分析,确定基于国家战略视角下的连云港市城市品牌整合传播的策略,协调统一宣传主题和城市形象,整合媒体传播渠道,挖掘连云港市的城市特色、优势和个性化的资源,提升城市品牌和形象。更多还原

【Abstract】 Based on the national strategic perspective in lianyungang city construction, needs to establish its unique city brand: "magic romantic, the city of mountain hug to each other, the east bridgehead of harbor". In this paper, on the basis of the spread of brand integration of lianyungang city resources, audience, channel elements were analyzed, and based on national strategic perspective of lianyungang city under the spread of brand integration strategy, harmonious and unified propaganda theme and image of the city, integration of media channels, mining in lianyungang city features, advantages and personalized resources, to promote in lianyungang city brand image shaping and improvement.更多还原