【摘要】 为推动中小企业的创新转型驱动,本文提出基于第三方的"一站式"营销服务体系,主要包括线上营销,移动社交与实体体验店服务。以线上营销网站为中心搭建虚拟商业圈,利用移动社交工具实现线上与线下的信息过渡,并形成以线下体验店为主的实体商业圈。充分利用第三方服务机构的专业营销服务最大化中小企业的资源收益,借助两大商业圈辅助企业的产品销售,提升中小企业的竞争实力。更多还原

【Abstract】 In order to promote the innovation transformation of small and medium-sized enterprises, this thesis proposed the third party of the "one-stop" marketing service system, mainly including online marketing, mobile social networking and the entity experience service stores. Centered on online marketing site, the virtual business circle will be built.The mobile social networking tools help to implement the online and offline information transition. In the offline world, entity business circle will be formed around the experience shops. Making full use of the professional marketing services from the third party can maximize resource benefits of small and medium-sized enterprises. With the support of the two big business circles, small and medium-sized enterprises will increase product sales so as to enhance their competitive power.更多还原