【摘要】 在经济全球化背景下,中国航空公司因客户走出国门、企业成长、国际竞争对手进入等诸多因素而必须提升其国际市场竞争力。为达此目的,中国航空公司应遵循追逐客户、追逐资本的规律,重点考虑经贸、旅游、留学、移民等因素选择国际化市场:日韩、东南亚、欧美、大洋洲等地是当前重点市场,"金砖国家"为潜在市场。针对不同市场分别采用点对点运营模式和枢纽运营模式。同时,通过打造国际化品牌,巩固和发展客户,提供国际化战略支撑。更多还原

【Abstract】 Under the background of economic globalization, China’s airlines need to improve their international competitiveness for outbound tourist, growth of the firm, competitors and other factors. China ’s airlines follow customers and capital and choose international markets based on situations of economic and trade, tourism, study abroad and other factors. Japan and South Korea, Southeast Asia, Europe and the United States, Oceania are viewed as focus of the current market, and BRICS countries as potential market. According to different market respectively,China’s airlines can use point-to-point operation mode or hub-spoke model. Creating international brand is aimed at consolidating and attracting customers as support for internationalization strategy.更多还原