【摘要】 微博的商业和研究价值日益显现。明确微博用户的兴趣是开展相关商业活动和科学研究的基础之一。以新浪微博为例,根据微博用户之间的关系,提出了以微博用户所关注的特殊微博用户来分析其兴趣的思路。在建立了关于特殊微博用户的背景知识基础上,形成了可以确定任一普通微博用户兴趣的方法。访谈验证和统计验证表明了该方法的合理性和有效性。该方法为开展微博营销及消费者偏好等方面的研究提供了方法上的支持。更多还原

【Abstract】 The commercial and research values of microblog have become increasingly prominent. Identifying the microblog user’s interests is a basic issue for business activities and scientific researches. In this article,taking SINA Microblog as an example,an idea is put up with that user’s interests could be analyzed by investigating the specific users to whom he /she pays attention. A method to find out any ordinary user’s interests is formed based on the specific user’s background information,which lays the foundation for the research concerning microblog marketing and consumer’s preference.更多还原