【摘要】 运用数据包络分析方法(Data Envelopment Analysis,DEA),对2008年和2012年江苏沿江旅游区6个地级市旅游资源利用的综合效率、技术效率和规模效率进行测度和分析;利用Malmquist生产力指数(MI)模型对2008年至2012年江苏沿江旅游区各城市的旅游效率变动情况进行测度和分析.结果表明:沿江旅游业的综合效率水平较高,旅游生产要素的潜力发挥较好;区内差异较大,苏南城市旅游效率要明显高于苏中城市;根据分析结果提出建议:加大科技创新投入,大力发展旅游创意产业,通过旅游资源整合和产品创新促使旅游效率提升;加强区域合作,扩大生产规模,提高规模效率;拓展旅游产业链,用技术进步和创意来提升旅游效率,推动旅游业的可持续发展.更多还原

【Abstract】 This article attempts to measure and evaluate the overall efficiency,technical efficiency and scale efficiency of city tourism resource development,which based on data envelopment analysis( DEA) with the Malmquist( MI) index of the five-year’s( from 2008-2012) panel data for six cities in Jiangsu Province. Basically,the overall operating efficiency of bordering the Yangtze River tourism development in Jiangsu is relatively high,the vast potential of tourism productive efficiency has been released in a good status; There are distinct differences among this region,due to facts which determine the tourism efficiency level are tourism technical development and technical efficiency,the tourism efficiency of Sunan cities is significantly higher than Suzhong’s. According to the analysis,several suggestions have been obtained:Strengthens regional integration and collaboration constantly,scale efficiency can be enhanced by increasing the input scale,and great efforts should be made to develop tourism creative industry,the promoting of tourism efficiency can be achieved by depth conformity development of tourism resources,as well as tourism production innovation; furthermore,by expanding the local tourism industry chain,the progress of technology revolution and concept innovation are used to improve tourism efficiency and promote the sustainable development of tourism resources.更多还原