【摘要】 国家文化距离对中国白酒出口具有显著影响。在国家文化距离的5个维度中,权力距离维度、个人主义/集体主义维度、长短期取向维度对中国白酒出口的影响是逆向的;男性化/女性化维度对其影响是同向的;不确定性规避维度造成的影响不明显。这一结论对于中国白酒出口企业开拓国际市场,制定出口战略具有重要意义。更多还原

【Abstract】 National cultural distance has significant impacts on the export of Chinese liquor. Among the five dimensions of national cultural distance, the dimension of power distance, individualism vs. collectivism, short/long-term orientation are negatively correlated with the export of Chinese liquor. However, the dimension of masculinity vs. femininity is positively correlated with the export of Chinese liquor. And the effects of the dimension of uncertainly avoidance on the export of Chinese liquor are not evident. The conclusions in this paper are of great significance for liquor-making enterprises on exploring the international market and developing their export strategies.更多还原