节点文献
群体心理极化风险规避下的网络舆情引导研究——以“郭美美事件”为例
A research on network public opinion guidance under risk aversion of group psychological polarization: a case study on Guo Meimei scandal
【摘要】 随着"网络共和国"的日益壮大,网络舆情愈发波涛汹涌。汹汹舆情背后掩藏着网络群体心理极化这一"元凶"。通过对"郭美美事件"报道内容的分析,审视该事件中群体心理的极化过程,深入剖析其对网络舆情产生的或显性或隐性风险。借此从规避群体心理极化风险视角探讨引导网络舆情的有效路径,提出跨越群体隔离之障碍,构建网络"人行道"的一系列具体措施。
【Abstract】 With "the Republic of Network"growing increasingly powerful,the network public opinion become more and more turbulent. Behind the aggressive public opinion hides the "culprit"named group psychological polarization. Based on media reports of the Guo Meimei scandal,this paper analyzes the process of group psychological polarization,and dissects its overt or covert risks for the network public opinion. It further discusses the effective ways to guide the network public opinion from the perspective of avoiding the risks of group psychological polarization and puts forward a series of concrete measures about overcoming the group isolation barriers and building the network"pavement".
【Key words】 group psychology; risk aversion; network public opinion; Guo Meimei scandal;
- 【文献出处】 南昌工程学院学报 ,Journal of Nanchang Institute of Technology , 编辑部邮箱 ,2014年02期
- 【分类号】G206
- 【被引频次】3
- 【下载频次】543