【摘要】 晚晴政府在戊戌变法时期,漠视文化领导权的争夺和政府形象建构,在传媒领域既无物质基础,又乏制度架构,更无权威话语,失去了话语主动权。当代中国要吸取历史教训:在媒介格局上,强化党媒和党的新闻队伍建设;在信息监控上,推行"以法治媒";信息内容上,建构代表先进文化的权威话语,以实现党和政府的传媒领导权,建构良好的政府形象。更多还原

【Abstract】 During Wuxu political reform period,the late Qing government ignored the struggle for cultural leadership and construction of government image,and lost its discourse initiative due to its lack of material basis,institutional structure and authoritative discourse in media field. The historical lesson which can be learned by contemporary China is as follows: in the media layout,the party media and party press building should be reinforced; in information monitoring, " media ruled by law" should be implemented; for contents of information,the authoritative discourse which represents advanced culture should be constructed so as to achieve the leadership of the party and the government in the field of media,and therefore build a good image of the government.更多还原