【摘要】 中国现代时尚文化萌芽于20世纪80年代,作为一种大众文化形态,它跟随时代的脉搏不断发展变化,是引领大众文化的风向标,也是社会的表征符号,展现了多元化的特征。中国现代时尚文化呈现出从社会较高阶层"向下"流动至相对较低社会阶层的景象,通常以广告的方式被演绎,强调形式上的标新立异,并与符号消费连成一气,同时它盛行于女性、富裕者和青少年群体中,尤其是青少年走在了现代时尚的最前沿。更多还原

【Abstract】 Modern fashion culture was first introduced to China in the 1980 s. As time goes on,it continuous to change anddevelop,and finally becomes one essential part of China’s mass culture. The diversity of modern fashion culture has madeit not only an indicator of the general mass culture,but also a symbol of the society. China’s modern fashion culture ap-pears to have a downward flow that goes from the higher social classes to the lower ones. This flow isoften illustrated by ad-vertisements that emphasizes on unconventional formats,and shares some common aspects with symbolic consumptions. Atthe same time,this modern fashion culture is extremely popular among females,the affluent,and teenagers who are alwaysleading the fashion.更多还原