【摘要】 高校对招生宣传越来越重视,但目前高校只能通过各种"拉"的途径吸引考生关注,被动的等待考生上门,缺乏考生的反馈。而不能通过"推"的方式主动传递信息给考生推销自己。使用自媒体社群软件平台,可以打造一个可以双向互动的招生宣传社群,及时和考生沟通信息,各取所需,提高招生宣传的效率和效果。更多还原

【Abstract】 Colleges and universities attach growing importance to enrollment propaganda.However,the only way of"attracting"candidates is"pulling",which is to wait passively for students and lacks their feedback.Instead,"promoting"is a helpful way,in which institutions can provide their information for candidates.Self media community software platform is an efficient avenue which encourages immediate interaction between colleges and candidates in terms of information exchange.更多还原