【摘要】 旅游业作为具有巨大发展潜力的产业,已经成为政府转变经济发展方式、优化产业结构的重要抓手。在介绍旅游电子商务发展概况的基础上,对旅游电子商务发展进行了SWOT分析,并借鉴携程旅行网发展经验,探讨了网络时代完善中国旅游电子商务营销策略的政策建议。更多还原

【Abstract】 Tourism, serving as an industry with huge potential, has become an important governmental grasp on the transformation of economic development pattern and optimization of the industrial structure. Based on the introduction of the development of tourism e-commerce, this paper takes the SWOT analysis, and puts forward suggestions to improve China’s tourism e-commerce marketing in network era according to the experience from Ctrip.更多还原