【摘要】 广西民间工艺美术品种类多样、特色突出,发展势头良好,但仍存在着花色品种少、市场占有率低、包装和品牌推广不够等问题。在实施民族文化走出去战略背景下,应重视民间手工艺的开发和传承,突破管理机制、人才、财税等方面的制约,加强产品精细化设计、健全产业链条、实施品牌营销,以促进广西民间工艺美术产业的发展。更多还原

【Abstract】 Guangxi has a wide variety of folk arts and crafts with outstanding features,and the development momentum is sound.But there still exist problems,such as few designs and colours,low market share,insufficient popularization of package and brand,etc..Under the implementation background of Going Out strategy for national culture,emphasis should be put on the development and inheritance of folk handicrafts,and constrains from management mechanism,talents and finance should be broken.Strengthen the fine design of products,improve the industrial chains and implement brand marketing,so as to promote the development of Guangxi folk arts and crafts industry.更多还原