【摘要】 旅游目的地营销的话语策略,通过语言文字策略、声像策略、多媒体策略来实现,从"中国旅游新发现:湖北恩施"文本中的代词、动词、引文引语、文本主语、文本中的主位分析,其文本实现了指示语、互文性、及物性、行为施动者和信息提示的话语策略,实现旅游宣传中诱惑、吸引和说服游客,与之成功交流互动的目的,进一步提升旅游景区的整体形象。更多还原

【Abstract】 Discourse strategy for marketing of tourist destinations can be realized through languages strategy, audiovisual strategy, and multimedia strategy. From the analysis of pronouns, verbs, quotations, subjects, and theme in the text of‘New Discovery in China Tourism: Enshi of Hubei’, it realizes the discourse strategy of deixis, intertextuality, transitivity, acting agents and information cue, thus attracting and convincing tourists in tourism promotion, and communicating with them successfully, so as to further improve the orverall image of the tourist attraction.更多还原