【摘要】 目的评估贵州省某县免疫规划针对性传播策略的效果以探索适宜有效的免疫规划健康教育模式。方法采用分层抽样选取实验组和对照组乡镇,在实验组乡镇实施针对性传播策略3个月。对儿童家长/监护人开展随机调查以对比分析实验组在实施策略前后及策略实施后实验组与对照组之间预防接种相关知识知晓率和预防接种相关行为和态度的正确行为态度形成率的变化。结果儿童家长/监护人免疫规划相关知识的知晓率提高,其中基础知晓率较低的相关知识提高明显,差异有统计学意义;而儿童家长/监护人预防接种相关行为态度的形成率改变不明显,仅有"主动了解预防接种相关信息"等少数行为态度形成率的提高差异有统计学意义。结论短期的针对性传播策略能提高儿童家长/监护人免疫规划相关知识知晓率,并且还能改善其主动获取预防接种相关知识的意识态度,但却不能明显改变其相关行为。更多还原

【Abstract】 Objective To assess the effect of immunization programs targeted communication strategy in a county of Guizhou,and explore appropriate and effective health education mode. Methods Selected experimental group and control group using stratified sampling,implement strategy 3 months in experimental group.Conducted random survey on children parents/guardians and comparative analysis on the their changes of immunization awareness and proper behavior and attitude formation rate between experimental group before and after implement,and experimental group and control group after implement. Results The rate of immunization awareness increased, and the knowledge that base awareness is low increase more significantly,the difference was statistically significant.However the rate of proper behavior and attitude formation don’t increase significantly, the difference was not statistically significant. Conclusion The short-term targeted communication strategy can increase immunization awareness and improve conscious attitude taking initiative to obtain vaccination knowledge significantly,but the effect of changing their behavior is not significant.更多还原