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The Analysis of Thematic Progression Patterns of English Advertisement
【摘要】 Thematic Progression Patterns are the principal base for English advertisement analysis. Nowadays, it has attracted many experts in this field. Thematic Progression plays very important roles in the creation, development and establishment of English advertisement. This paper introduces four main types of Thematic Progression patterns and the analysis of English advertisement from Thematic Progression perspective.
【Abstract】 Thematic Progression Patterns are the principal base for English advertisement analysis. Nowadays, it has attracted many experts in this field. Thematic Progression plays very important roles in the creation, development and establishment of English advertisement. This paper introduces four main types of Thematic Progression patterns and the analysis of English advertisement from Thematic Progression perspective.
【Key words】 theme； rheme； thematic progression pattern； English advertisement；
- 【文献出处】 海外英语 ,Overseas English , 编辑部邮箱 ,2014年14期
- 【分类号】H315
- 【下载频次】259