【摘要】 大数据背景下,广播媒体的听众分析、内容经营等面临着急剧的改革。当前大数据对广播行业存在着潜在影响,主要体现为通过大数据分析多层级地揭示信息内涵,判定节目的播出效果、保障广播内容的定向营销等。广西电台的频率改革作为典型案例,系统呈现了广播评估体系创新与频率内容定位、频率内容微调与听众需求之间的互动关系,从一个侧面反映了大数据背景下我国当前广播行业的新发展和新动向。更多还原

【Abstract】 Facing the challenge in big data age,it is high time for media to take measure to reform theway of audience analysis and content management.This paper analyzes the potential impact of big dataon the radio broadcasting industry.The impact of big data reflects the current scientific ideas of policy-making and act on radio broadcasting,which emphasizes the application of big data methodology toanalyze a wide range of correlations of objects,reveal multi-level meaning of information and personalizedand public relational data,thus determining the effect of the probability of occurrence of the radiocommunication.This paper is a case study about Guang Xi radio station,which systematically analyzesthe content construction,market orientation and needs of audience of the innovative assessment system.Inconclusion,the paper sum up and predict the current development and new trends of radio industry inChina based on big data.更多还原