【摘要】 由于缺乏专业的设计和长远规划,国内许多古镇陷入了主题重复、产品单一的瓶颈。营造出一个文化主题,树立古镇独特形象,给予游客独特体验,是古镇旅游开发的根本所在。本文探讨古镇如何进行主题旅游开发,并以湖南长沙的铜官古镇为例,在市场调查的基础上,研究陶文化主题开发的思路,以期能够为众多古镇确立主题旅游开发起到抛砖引玉的作用。更多还原

【Abstract】 Due to lack of professional design and long-term planning,most of domestic ancient towns are now in grave peril because of the repeated theme and single product. The key to tourism exploitation of ancient town is that create a culture theme,establish a unique image and given the unique experience. The article discusses how to exploit ancient towns,thought setting a example of Tongguan ancient town,On the basis of market research,we study on development of pottery culture theme.更多还原