【摘要】 宗教旅游是一种利用旅游者参观宗教场所和宗教活动的机会,将旅游者的参与转变成为一种宗教体验或朝拜行为的一种旅游形式。宗教旅游地区体验式活动的开发将直接影响着旅游者的旅游效果,通过对南岳衡山宗教旅游产品营销现状分析试探性提出旨在开发和改善其宗教旅游产品体验式营销策略。更多还原

【Abstract】 The religious tourism is a form of tourism,which takes use of the opportunity of the tourists’ visiting religious places and tries to transform the simple visiting into a religious experience or worship behavior. The development of experiential activities of religious tourism area will have a direct impact on the tourism effect. The tentative analyzing the present marketing situation of Hengshan Mountain religion tourism product aims to develop and improve the experiential marketing strategy of the religious tourism products.更多还原